Churchill Franklin Automotive Market Research is a leading automotive market research provider to OEM vehicle manufacturers, Tier 1-2-3 OEM automotive suppliers, aftermarket suppliers, investment firms and automotive retail organizations. We supply insightful, quality market research services utilizing the latest Internet-based and telephone data collection and reporting technologies. Churchill Franklin Automotive Market Research delivers superior results, insightful analysis and solid, fact-driven strategic recommendations.
Cost Effective, High Quality Automotive Market Research Solutions
Churchill Franklin Automotive Market Research specializes in delivering ad-hoc research services focused on exceeding your research project expectations. Based upon each individual project’s parameters, we recommend the optimal data collection methodology, sampling & analysis plan and detailed reporting structure. Using advanced analytical tools and innovative segmentation strategies, we provide you deep insight beyond the collected data to uncover valuable buyer intention, brand preference, pricing sensitivity level and product usage trends.
Churchill Franklin Automotive Market Research Services
- OEM Vehicle Manufacturer Satisfaction Surveys
- New Vehicle Product Quality
- New Vehicle Buyer Satisfaction
- Long Term Vehicle Satisfaction
- Online Consumer Shopping Behavior
- Online Focus Groups & Communities
- Dealer Research Surveys
- Customer Loyalty, Satisfaction & Advocacy
- Advertising Effectiveness Testing & Tracking
- Brand Development, Positioning, Testing & Tracking
- Product Design & Feature Content Research
- Product & Concept Development
- Dealer Sales, Repair & Maintenance Service and Finance Satisfaction
- System & Component Technology Assessment
- Longitudinal Consumer Loyalty & Satisfaction Tracking Studies
- Mystery Shopping & Shopper Intercepts
- Investor Attitudes & Assessment
- Competitive Intelligence Data Collection, Analysis & Assessment
Tier 1-2-3 OE & Aftermarket Automotive Suppliers
- System & Component Usage, Attitude & Preferences
- System & Component Technology Assessment
- Automotive Airbag Alert Service
- Part Replacement Frequency Research
- Consumer Price Sensitivity
- OEM Customer Satisfaction
- Online Focus Groups & Communities
- Advertising Effectiveness Testing & Tracking
- Brand Development, Positioning, Testing & Tracking
- Product Design & Feature Content Research
- Product & Concept Development
- Investor Attitudes & Assessment
- Competitive Intelligence Data Collection, Analysis & Assessment
Automotive Retail
- Dealer Market Research Surveys
- Dealer Sales, Repair & Maintenance Service and Finance Satisfaction
- Online Focus Groups & Communities
- Online Consumer Shopping Behavior
- Advertising Effectiveness Testing & Tracking
- Brand Development, Positioning, Testing & Tracking
- Longitudinal Consumer Loyalty & Satisfaction Tracking Studies
- Mystery Shopping & Shopper Intercepts
- Competitive Intelligence Data Collection, Analysis & Assessment
Churchill Franklin Automotive Strategic Advisement & Management Consulting Services
Churchill Franklin Automotive Market Research provides proprietary advisory and management consulting services to automotive industry businesses around the globe. Understanding your business and competitive position is a critical success element. We specialize in delivering measurable improvements in business performance to our valued clients. Special areas of expertise include:
- New Market Entry Strategies
- Online Automotive Retail Strategies
- New Product Development Strategies
- Customer Relationship Management (CRM) System Implementation
- Sales & Marketing Strategy Development
