Understanding patient needs, attitudes, preferences and future intentions is crucial for success in the healthcare industry. Churchill Franklin Healthcare Market Research delivers extensive healthcare industry domain expertise and insightful full-service research results to each of our client’s research initiatives.
Biotechnology, pharmaceutical, health services, medical product companies and hospitals around the world depend on Churchill Franklin Healthcare Market Research for quantitative survey-based and qualitative research studies. Utilizing the latest Internet-based primary and secondary market research data collection and reporting technologies, we deliver superior results, insightful analysis and solid, fact-driven strategic recommendations.
Patient-Focused Research Insights
Churchill Franklin Healthcare Market Research specializes in delivering ad-hoc research services focused on exceeding your expectations. Based upon each individual project’s parameters, we recommend the optimal quantitative or qualitative data collection methodology, sampling & analysis plan and detailed reporting structure. Using advanced analytical tools and innovative segmentation strategies, we provide you deep insight beyond the collected data to uncover valuable patient-focused insights, brand preferences, pricing sensitivity levels and product usage trends.
Some examples of healthcare industry research services:
In-Patient & Out-Patient Satisfaction Surveys
Measurement of key patient service quality and satisfaction criteria to improve loyalty and retention. Customizable survey platforms can provide in-depth insights beyond standard syndicated patient satisfaction offerings. Available in in-depth interviews (IDI), mail, telephone, interactive voice response (IVR) and Internet research methods, survey programs can be programmed in multiple languages and conducted with a variety of patient types including inpatient, outpatient, emergency room, ambulatory surgery, clinic and rehabilitation.
Physician & Healthcare Professional Employee Satisfaction Surveys
Measurement of healthcare professionals with special focus on employee retention, workload level and resource/support satisfaction. Employee groups can include physicians, healthcare administrators, certified nurses, nurse practitioner, physician assistant, counselors, outreach workers and volunteers. External referring physician surveys can also be conducted in a similar manner.
Disease & Condition Specific Surveys
Large scale and population targeted surveys of patients with chronic illnesses, diseases and various physical conditions.
Community Perception & Service Consideration Surveys
Research focused on community perceptions about physicians and hospital facilities within each unique geographic market. Specialties include advertising effectiveness and marketing program return-on-investment analyses.
Flexible Market Research Capabilities
Available research modes include in-depth interviews (IDI), mail & paper point-of-service, telephone & interactive voice response (IVR) and Internet-based web surveys.
Below are examples of the types of projects that Churchill Franklin Healthcare Market Research can provide:
Healthcare Providers & Managed Care Organizations
- In-Patient & Out-Patient Satisfaction Surveys
- Patient Focused Quality of Care Surveys
- Patient Segmentation Analyses
- Healthcare Professional Employee Satisfaction Survey
- Physician Employee Satisfaction Survey
- Physician Referral Market Research
- Consumer Healthcare Shopping Behavior Studies
- Online Healthcare Information Behavior Studies
- Health Systems & Hospital Website Effectiveness Research
- Health Systems & Hospital Reputation, Loyalty & Satisfaction Research
- Health Systems & Hospital Advertising Effectiveness Testing & Tracking
- Health Systems & Hospital Brand Development, Positioning, Testing & Tracking
- Health Systems & Hospital Service Offering Design & Content Research
- Health Systems & Hospital Product & Concept Development
- Health Systems & Hospital Longitudinal Patient Loyalty & Satisfaction Tracking Studies
- Competitive Intelligence Data Collection, Analysis & Assessment
Pharmaceutical & Clinical Trial Research
- Prescription & Over-the-Counter (OTC) Medication Patient Surveys
- Prescription & Over-the-Counter (OTC) Medication Physician Surveys
- Prescription & Over-the-Counter (OTC) Medication Price Sensitivity Surveys
- Prescription & Over-the-Counter (OTC) Medication Advertising Effectiveness Testing & Tracking
- Prescription & Over-the-Counter (OTC) Medication Brand Development, Positioning, Testing & Tracking
- Prescription & Over-the-Counter (OTC) Medication Patient Satisfaction & Word-of-Mouth Surveys
- Disease, Condition & Chronic Illness-Focused Patient Surveys
- Competitive Intelligence Data Collection, Analysis & Assessment
Medical Product & Device Research
- Disease, Condition & Chronic Illness-Focused Patient Surveys
- Medical Product & Device Distributor Sales, Repair & Maintenance Service Surveys
- Medical Product & Device Distributor Finance Satisfaction
- Online Medical Product & Device Consumer Shopping Behavior
- Medical Product & Device Advertising Effectiveness Testing & Tracking
- Medical Product & Device Brand Development, Positioning, Testing & Tracking
- Medical Product & Device Longitudinal Consumer Loyalty & Satisfaction Tracking Studies
- Online Focus Groups & Communities
- Competitive Intelligence Data Collection, Analysis & Assessment
