Patient, Physician & Medical Device
Decision Intelligence
What is healthcare market research?
Healthcare market research is the process of gathering and analyzing insights from patients, physicians, providers, and healthcare organizations to guide strategic decisions. It helps companies evaluate demand, improve treatments, strengthen competitiveness, and ensure investments deliver measurable improvements in outcomes and ROI.
Healthcare Market Research Experts
At Churchill Franklin, we specialize in delivering healthcare market research that empowers organizations across the entire healthcare ecosystem. We serve leading healthcare providers, pharmaceutical companies, medical device manufacturers, and hospital systems—organizations that require accurate, timely, and actionable insights to navigate an increasingly complex industry.
Through tailored patient and physician surveys, advanced market analytics, and strategic research programs, we uncover the trends, behaviors, and decision-making factors that directly influence product adoption, clinical practice, and market growth.
Our healthcare market research goes beyond data collection—it provides strategic intelligence that enables stakeholders to identify opportunities, optimize investments, and strengthen their competitive positioning.
By integrating market insights with business strategy, we help our clients accelerate innovation, improve patient outcomes, and achieve measurable returns on investment.
Whether evaluating new therapies, testing market entry strategies, or assessing provider and patient needs, Churchill Franklin equips healthcare leaders with the knowledge and foresight to succeed in today’s rapidly evolving healthcare landscape.
Patient & Physician Market Research Studies
Understanding patient needs, attitudes, preferences and future intentions is crucial for success in the healthcare industry.
Churchill Franklin Healthcare Market Research delivers extensive healthcare industry domain expertise and insightful full-service research results to each of our client’s research initiatives.
Biotechnology, pharmaceutical, healthcare services, medical product companies and hospitals around the world depend on Churchill Franklin Healthcare Market Research for quantitative survey-based and qualitative research studies. Utilizing the latest Internet-based primary and secondary market research data collection and reporting technologies, we deliver superior results, insightful analysis and solid, fact-driven strategic recommendations.
Healthcare Provider & Hospital Market Research
Churchill Franklin Healthcare Market Research specializes in delivering ad-hoc research services focused on exceeding your expectations. Based upon each individual project’s parameters, we recommend the optimal quantitative or qualitative data collection methodology, sampling & analysis plan and detailed reporting structure. Using advanced analytical tools and innovative segmentation strategies, we provide you deep insight beyond the collected data to uncover valuable patient-focused insights, brand preferences, pricing sensitivity levels and product usage trends.
In-Patient & Out-Patient Satisfaction Market Research
Measurement of key patient service quality and satisfaction criteria to improve loyalty and retention. Customizable survey platforms can provide in-depth insights beyond standard syndicated patient satisfaction offerings. Available in in-depth interviews (IDI), mail, telephone, interactive voice response (IVR) and Internet research methods, survey programs can be programmed in multiple languages and conducted with a variety of patient types including inpatient, outpatient, emergency room, ambulatory surgery, clinic and rehabilitation.
Physician & Healthcare Professional Employee Satisfaction Market Research Surveys
Measurement of healthcare professionals with special focus on employee retention, workload level and resource/support satisfaction. Employee groups can include physicians, healthcare administrators, certified nurses, nurse practitioner, physician assistant, counselors, outreach workers and volunteers. External referring physician surveys can also be conducted in a similar manner.
Disease & Condition Specific Market Research Surveys
Churchill Franklin provides disease- and condition-specific healthcare market research surveys that uncover how patients, caregivers, and physicians perceive treatment options and care delivery. By focusing on specific therapeutic areas – such as oncology, cardiology, neurology, and rare diseases – we deliver data-driven insights that help organizations understand unmet needs, treatment pathways, and adoption barriers.
Our customized survey programs empower pharmaceutical companies, medical device manufacturers, and healthcare providers to evaluate market demand, improve patient engagement strategies, and guide investment in new therapies. This specialized healthcare market research ensures that strategic decisions are based on accurate, condition-focused intelligence rather than broad assumptions.
Community Perception & Service Consideration
Market Research Surveys
Healthcare organizations must understand how patients and communities view their services to strengthen trust, reputation, and market share. Our community perception and service consideration healthcare market research surveys provide actionable insights into patient awareness, satisfaction drivers, and brand positioning.
By capturing real-world opinions from local populations, hospitals and health systems can identify gaps in perception versus performance, enhance service offerings, and optimize outreach strategies.
Whether assessing brand awareness, patient loyalty, or competitive benchmarks, Churchill Franklin delivers healthcare market research that translates community sentiment into clear strategic guidance. These insights empower providers and managed care organizations to align services more closely with community needs and expectations.
Flexible Market Research Capabilities
At Churchill Franklin, we recognize that every healthcare organization has unique research requirements. That is why we offer flexible healthcare market research capabilities tailored to fit different goals, budgets, and timelines.
Our approach integrates qualitative and quantitative methods—including surveys, focus groups, stakeholder interviews, and advanced analytics—to deliver the right level of depth and precision for each project.
From rapid-response market assessments to in-depth strategic studies, our adaptable healthcare market research solutions ensure that decision-makers receive timely, actionable intelligence. Whether evaluating new market opportunities, testing product concepts, or analyzing patient and provider behavior, we provide research that is scalable, reliable, and strategically relevant.
Below are examples of the types of projects that Churchill Franklin Healthcare Market Research can provide:
Healthcare Provider &
Managed Care Organization Market Research
Healthcare providers and managed care organizations (MCOs) operate in a highly competitive environment shaped by patient expectations, regulatory pressures, and shifting reimbursement models.
Churchill Franklin’s healthcare market research equips providers and payers with actionable insights to strengthen patient engagement, optimize care delivery, and improve financial performance.
Our provider- and MCO-focused studies evaluate patient satisfaction, physician alignment, care access, and health outcomes to guide strategic planning. By combining patient surveys, provider interviews, and payer analysis, we deliver a comprehensive understanding of market dynamics.
This healthcare market research enables providers and managed care organizations to make data-driven decisions that improve patient care while achieving sustainable growth.
- In-Patient & Out-Patient Satisfaction Surveys
- Patient Focused Quality of Care Surveys
- Patient Segmentation Analyses
- Healthcare Professional Employee Satisfaction Survey
- Physician Employee Satisfaction Survey
- Physician Referral Market Research
- Consumer Healthcare Shopping Behavior Studies
- Online Healthcare Information Behavior Studies
- Health Systems & Hospital Website Effectiveness Research
- Health Systems & Hospital Reputation, Loyalty & Satisfaction Research
- Health Systems & Hospital Advertising Effectiveness Testing & Tracking
- Health Systems & Hospital Brand Development, Positioning, Testing & Tracking
- Health Systems & Hospital Service Offering Design & Content Research
- Health Systems & Hospital Product & Concept Development
- Health Systems & Hospital Longitudinal Patient Loyalty & Satisfaction Tracking Studies
- Competitive Intelligence Data Collection, Analysis & Assessment
Pharmaceutical & Clinical Trial Market Research
Pharmaceutical companies face complex challenges in drug development, commercialization, and patient adoption. Churchill Franklin delivers healthcare market research designed to support every stage of the pharmaceutical lifecycle, from early-stage clinical trial recruitment to post-launch market adoption. We provide deep insights into patient preferences, physician prescribing behavior, and competitive landscapes that directly impact drug success.
Our research also evaluates clinical trial perceptions, patient enrollment motivators, and barriers to participation—helping sponsors accelerate timelines and improve trial outcomes. By combining patient-centric insights with robust market forecasting, our healthcare market research empowers pharmaceutical companies to minimize risk, optimize go-to-market strategies, and achieve stronger returns on investment.
- Prescription & Over-the-Counter (OTC) Medication Patient Surveys
- Prescription & Over-the-Counter (OTC) Medication Physician Surveys
- Prescription & Over-the-Counter (OTC) Medication Price Sensitivity Surveys
- Prescription & Over-the-Counter (OTC) Medication Advertising Effectiveness Testing & Tracking
- Prescription & Over-the-Counter (OTC) Medication Brand Development, Positioning, Testing & Tracking
- Prescription & Over-the-Counter (OTC) Medication Patient Satisfaction & Word-of-Mouth Surveys
- Disease, Condition & Chronic Illness-Focused Patient Surveys
- Competitive Intelligence Data Collection, Analysis & Assessment
Medical Product & Device Market Research
The medical technology and device industry is evolving rapidly, driven by innovation, regulatory scrutiny, and increased demand for cost-effective care solutions. Churchill Franklin’s healthcare market research provides device manufacturers with the intelligence needed to succeed in this highly competitive sector.
We deliver insights into product adoption, purchasing decision criteria, and clinical workflow integration to guide design, commercialization, and global market expansion. Our customized surveys and market assessments evaluate how physicians, hospitals, and patients perceive medical devices – highlighting opportunities for differentiation and innovation.
With our healthcare market research, medical device companies gain a strategic advantage in navigating regulatory requirements, accelerating adoption, and achieving sustainable growth in a crowded marketplace.
- Disease, Condition & Chronic Illness-Focused Patient Surveys
- Medical Product & Device Distributor Sales, Repair & Maintenance Service Surveys
- Medical Product & Device Distributor Finance Satisfaction
- Online Medical Product & Device Consumer Shopping Behavior
- Medical Product & Device Advertising Effectiveness Testing & Tracking
- Medical Product & Device Brand Development, Positioning, Testing & Tracking
- Medical Product & Device Longitudinal Consumer Loyalty & Satisfaction Tracking Studies
- Online Focus Groups & Communities
- Competitive Intelligence Data Collection, Analysis & Assessment
Request A Quote Today
We offer a free, no-obligation consultation and market research project proposal. Whether you’re starting a new project or upgrading your current healthcare research initiatives, we’ll show you how Churchill Franklin can deliver clarity, insight, and competitive advantage.
