Understanding shopper attitudes, preferences and future purchase intentions is crucial for success in the Consumer Packaged Goods industry. Churchill Franklin Market Research’s Consumer Packaged Goods industry market research and strategic advisement services deliver extensive CPG industry domain expertise on each of our client’s projects.

Food & beverage producers, over-the-counter drug manufacturers, distributors, investment firms and retail organizations around the world depend on Churchill Franklin Market Research’s Consumer Packaged Goods experts for insightful market research and management consultation services. Utilizing the latest Internet-based primary and secondary market research data collection and reporting technologies, we deliver superior results, insightful analysis and solid, fact-driven strategic recommendations.

Consumer Packaged Goods Market Research

Churchill Franklin Consumer Packaged Goods Market Research specializes in delivering ad-hoc research services focused on exceeding your research project expectations. Based upon each individual project’s parameters, we recommend the optimal data collection methodology, sampling & analysis plan and detailed reporting structure.

Using advanced analytical tools and innovative segmentation strategies, we provide you deep insight beyond the collected data to uncover valuable buyer intention, brand preference, pricing sensitivity, product lifecycle analysis and attitude & usage trends.

We provide insightful research and trend analysis capabilities in several areas, including healthy living, generational trends, nutritional supplements, organic foods and personal care products.

Areas of coverage include:

Consumer Packaged Goods

  • Beverage Products
  • Coffee & Tea Products
  • Soft Drink Products
  • Wine & Spirits
  • Bottled Water
  • Food Products
  • Frozen Foods
  • Organic Foods
  • Dairy Foods
  • Gourmet Foods & Beverages
  • Meat, Fish & Seafood Products
  • Bread & Baked Goods
  • Spices & Seasonings
  • Prepared, Deli & Convenience Foods
  • Household Products
  • Bath & Shower Care
  • Laundry Care
  • Pet Food, Supplements & Supplies
  • Grocery & Drug Stores
  • Food Packaging
  • Cosmetics & Cosmeceuticals
  • Dental & Oral Care
  • Hair Care Products
  • Skin Care Products
  • Hygiene Products
  • Personal Care Products
  • OTC Drugs & Vitamins
  • Herbal Supplements
  • Tobacco Products 

Some examples of Consumer Product & Services industry research services:

Consumer Packaged Goods Research Studies

  • Consumer Shopping Behavior Studies
  • Concept, Shelf & Packaging Testing & Development
  • Taste Testing Focus Groups
  • Central Location Product Testing
  • Home Usage Product Testing
  • Product Quality & Satisfaction Assessment
  • Face-to-Face, Online Focus Groups & Communities
  • Customer Loyalty, Satisfaction & Advocacy
  • Longitudinal Consumer Loyalty & Satisfaction Tracking Studies
  • Advertising Effectiveness Testing & Tracking
  • Brand Development, Positioning, Testing & Tracking
  • Mystery Shopping & Shopper Intercepts
  • Competitive Intelligence Data Collection, Analysis & Assessment 

Channel Distributors & Suppliers

  • Product Usage, Attitude & Preferences
  • Product Technology Assessment
  • Consumer Price Sensitivity
  • B2B Customer Satisfaction
  • Online Focus Groups & Communities
  • Advertising Effectiveness Testing & Tracking
  • Brand Development, Positioning, Testing & Tracking
  • Product Design & Feature Content Research
  • Product & Concept Development
  • Competitive Intelligence Data Collection, Analysis & Assessment 

Consumer Packaged Goods Executive Strategic Advisement Services

Churchill Franklin Consumer Packaged Goods Market Research group provides proprietary advisory and management consulting services to consumer product industry businesses around the globe. Understanding your business and competitive position is a critical success element. We specialize in delivering measurable improvements in business performance to our valued clients. Special areas of expertise include:

  • New Market Entry Strategies
  • Product Development Strategies
  • Price Sensitivity Studies
  • Customer Relationship Management (CRM) Implementation
  • Sales & Marketing Strategy Development
  • Marketing & Packaging Development

Churchill Franklin Market Research – Trusted Advisor to
Leading Consumer Packaged Goods Clients

Churchill Franklin Market Research’s extensive client base includes local, regional, national and international companies. Whether your company’s research objective is to understand customer needs, develop new brand identities, estimate the size of your desired market or assess your current customer satisfaction levels, Churchill Franklin Market Research can provide you with the most accurate and up-to-date information with an innovative cost-effective methodology. The information derived from our research in the consumer packaged goods industry will enable your organization to make fact-driven strategic business decisions based upon solid market research insights and analysis.

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