U.S. Automotive Market Entry Advisory Service

Full Service End-to-End Market Entry Strategy & Execution for Global Tier 1-2-3 Automotive Suppliers

Expand Into the U.S. Automotive Market with Confidence

Churchill Franklin’s U.S. Automotive Market Entry Advisory Service is purpose-built for Tier 1-2-3 international automotive suppliers seeking to establish a successful and sustainable presence in the United States.

We specialize in helping non-U.S. manufacturers navigate the regulatory, commercial, technical, and operational complexities of doing business in the highly competitive North American automotive landscape.

Whether you’re an Asian Tier 2 component supplier, a European ADAS software developer, or a startup building cutting-edge EV components, Churchill Franklin delivers a turnkey strategy and execution plan to launch your U.S. market presence with precision.

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Who This Is For

• Small- and mid-sized Tier 1-2-3 automotive suppliers
• Companies with no prior U.S. operations or limited North American experience
• Suppliers looking to supply U.S. OEMs, Tier 1s, or mobility tech firms
• Businesses preparing for a greenfield operation, joint venture, or indirect market entry

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What We Deliver – Full-Service U.S. Market Entry Support

Market Research & Strategy Development

• U.S. automotive market sizing by product & segment
• Product demand forecasting
• Product-market fit evaluation and pricing strategy
• Competitive landscape and strategic positioning
• Go-to-market roadmapping (direct, JV, distributor, acquisitions)

Regulatory & Legal Compliance

• U.S. entity formation and legal structuring
• Federal NHTSA, FMVSS, EPA, OSHA, and State-level compliance guidance
• Import regulations, customs codes, and tariff classification
• Certification pathways and required product testing
• Intellectual property protection (patents, trademarks)
• Guidance on U.S. import & export rules & regulations
• Quality certification pathways (ISO, SAE)

Localization & Messaging

• Product adaptation for U.S. specifications and regulatory standards
• Website, product documentation, and technical collateral localization
• Brand positioning and messaging tailored for U.S. OEMs & suppliers
• Support for converting metric to imperial specifications, SAE nomenclature, etc.

Business Development & Partnerships

• U.S. OEM and Tier 1 account mapping
• Channel partner and distributor identification
• B2B meeting setup, local representation & trade show presence
• Pitch preparation, presentation refinement, and technical proposal reviews

Site Selection & Operational Setup

• Greenfield facility scouting and feasibility analysis
• State & local incentives (tax breaks, grants, training programs)
• Contract manufacturer introductions
• Local supply chain development and vendor qualification
• U.S. recruiting and workforce planning

Risk Management & Culture

• Recall preparedness and quality system advisory
• Insurance and liability risk strategy
• Cross-cultural communication and U.S. business etiquette consulting

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Step 1 – U.S. Market Entry Accelerator
90 Day Planning Program

Program Schedule

• Weeks 1-4: Goals & timelines, market entry strategy development
• Weeks 5–8: Feasibility & resource assessment analysis, project roadmap development & schedule
• Weeks 9–12: Market entry playbook development & validation

Program Deliverables

• Customized U.S. Market Entry Playbook presentation
• Online presentation by Scott Upham
• On-going customer support.

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Why Churchill Franklin?

• Over 30+ years of experience helping Tier 1-2-3 suppliers successfully enter the U.S. market
• Founded by Scott Upham, a respected automotive industry strategist, management consultant & research expert.
• We combine insight with execution – delivering not just analysis, but real outcomes.

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Let’s Talk About Your U.S. Strategy

Whether you’re exploring entry or already preparing a launch, we can help you move faster, reduce risk, and build the right foundation for success.

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