Churchill Franklin Travel & Tourism Market Research is a leading travel, tourism and tourism market research provider to our valued clients worldwide. We provide deep insights into your customer’s brand preferences, preferred travel modes, travel usage patterns and in-depth customer satisfaction metrics.
We provide quantitative survey-based and qualitative research capabilities that leverage our cutting-edge Internet, telephone and mail-based primary and secondary market research data collection and reporting technologies. Using our analytical and consulting capabilities, we can accurately assess your organization’s advertising awareness and effectiveness, brand equity and provide solid strategic recommendations for continuous improvement.
Whether your company’s research objective is to understand service level needs, develop new travel products and services, estimate the size or your desired market or assess your customer’s satisfaction, Churchill Franklin Travel & Tourism Market Research can provide you with the most accurate and up-to-date information with an innovative cost-effective methodology. The information derived from our research in travel, Tourism, and leisure market will enable your business to make solid fact-driven strategic business decisions.
Our past clients include:
- Airlines & Commercial Air Carriers
- Aircraft Manufacturers
- Airports
- Car Rental Companies
- Convention Centers & Operators
- Cruise Lines
- Executive Jet Operators
- Hotel & Lodging
- Light Rail & Passenger Train Operators
- Resort Destinations
- Casino & Gaming Destinations
- Local & Regional Visitor’s Bureaus
- Real Estate Developers
- Tourism & Visitors Bureaus
- Tour Operators
- Travel Agencies
Travel & Tourism Services Specialty Panel Research
For online and telephone-based market research initiatives, Churchill Franklin Travel utilizes specialty panels to reach select respondents including high net worth individuals, household decision makers, small business owners and C-suite executives. For business-to-business studies, reaching key decision makers is critical to successful research initiatives. Understanding the drivers of business travel, leisure, and Tourism including price sensitivity, brand loyalty, customer service, customer satisfaction, and marketing effectiveness is extremely important.
Online Focus Groups: conducted nationwide or within your target user group audience, online focus groups can provide cost-effective qualitative insights through an interactive online HTML-based forum. This option is excellent for any type of visual stimuli including print ads, website screenshots, streaming video product demonstrations or television commercial testing.
Flexible Market Research Capabilities: available research modes include in-depth interviews (IDI), kiosk-based point-of-service surveys, mail surveys, telephone & interactive voice response (IVR) surveys and Internet-based online surveys.
